Photos courtesy of Christy Staton

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Jeff Richardson Company


Company History


Caroline Richardson Mahaffey is the third generation family broker at the Jeff Richardson Company.  She began in the family business while a small child.  Her father, Jeff Richardson, jr. would bring home the new pages of the Multiple Listing Service, and she and her sisters would take out the expired and sold listings pages and replace them with pages of new listings. Caroline would regularly ride out with her grandfather, Jeff Richardson, or her father to look at property. Officially, she began as a licensed real estate agent in the mid 1980s, and became Broker in Charge in 2005.

Caroline attended Furman University, then graduated from the University of South Carolina.  A divorced mother of seven adult children, Caroline has always been very active in the Upstate.   She is a past member of the Board of Directors of the Simpsonville Area Chamber of Commerce, sits on the Simpsonville Planning Commission, and serves as Chair for Simpsonville 2020. Caroline was GFWC-SC State President 2014-2016, and sits on the GFWC-SC Board of Directors.

The Jeff Richardson Company emerged as an independent business after Jeff R. Richardson graduated from Furman and began selling insurance as an independent sales person. He later began dabbling in real estate, and was one of the first in the Upstate to become a licensed agent.  His son, Jeff, jr. joined him after graduating from Furman. An "invitation from the government" came shortly afterwards, delaying his chance to complete his first real estate transaction.  After his father's retirement in the late 1970s, Jeff, jr. sold the insurance end of the company and concentrated solely on real estate.